You read about young people who made millions farming watermelons and other vegetables. You think to yourselves, “Surely, we got what it takes, we are young, agile and we want to make millions too. What do they have that we don’t?” So you decide to jump the gun and set on your path to the Forbes young agri-preneur list.
Our journey began four years ago with a decision to venture into farming with a few friends. We settled for two seasons of onion farming. On paper, everything was set, but little did we know… As with any venture undertaken naively, we suffered many losses. Few of our onions were sizeable, they were riddled with pests and diseases due to neglect by the farm manager empowered by our ‘telephone farming tendencies’, and onions from Tanzania had flooded the market just when we were about to harvest. The last nail to the coffin was the country experiencing drought in our second season of planting. Nothing had prepared us for this loss.
EasyPizi was birthed out of necessity. We had clients who were ready to buy the onions, but they wanted bigger sizes and better quality than what we had. We had to outsource to meet the need. Making a profit was a light bulb moment for us, and in mid-2017, we registered as a business. Registration was the easy part; the tricky part was getting a constant flow of clients. We sought around 70 places for opportunities to supply, but our efforts bore no fruits.
Our first break came in March 2018, when a restaurant contracted us to supply for them. A few months later, we won a tender for a school, and a church contracted us to supply to its staff, and that gave our business a boost. From our farming ventures we have found an invaluable network of farmers who we constantly source produce from, from time to time. We have also learnt a lot about agribusiness from our failures and successes.
Over time, we have continued to enhance our venture, having a registered dietitian nutritionist on board advances our holistic nutrition vision further. Value addition is also something we plan to do in the foreseeable future. We are not only just keen on selling fresh produce, but also on providing holistic nutrition to our clients.
The COVID-19 pandemic dealt us a huge blow as many of our consistent clients, hotels, schools, and churches were forced to close shop for a while. This forced us to switch focus from a B2B model to a B2C model, which demands that we heavily rely on social media marketing to reach the individual clients that we are now targeting. Check out our social media.
Currently, we offer fruit and vegetable baskets, some of which we are tailoring to meet specific increased needs of different age groups in the nutrition lifecycle. We also offer nutrition services alongside our baskets and create more awareness on matters nutrition, and healthy living.
We are determined to keep growing and redefining our business to suit current and future demands, knowing full well that the grocery supply chain is one of the biggest industries in the world. We hope and work towards being disrupters in the food and nutrition industry.
It’s been one heck of a journey this far, bumpy for the most part, but we have buckled up because, We’re just getting started!
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