Every day we go out shopping. Most times, we see the word, Halal in some products. It is an Arabic word that means permissible. Halal means their products are acceptable under Islamic laws.
The halal certification process is then dependent on the construction of what is deemed to fall within the Quran and Sunnah’s halal parameters. These two are the primary sources of Sharia. In Muslim society, they are cautious about their faiths and beliefs, especially when it comes to food. Usually, people select food based on their taste, desires, and affordability. But for Muslims, have to assess and see whether the food is permissible or not.
Muslims are increasingly seeking products that meet their needs. The halal concept is now becoming a standard demand, and it generates serious attention in the local, international and global markets. For these products to receive this certification, they must be from an acceptable source; except for pork and other animals. Meats like beef, chicken, and lamb are proper. However, the animal needs to be slaughtered in a way determined by Islamic law. Halal has products ranging from foodstuffs, pharmaceuticals, cosmetics, etc. The halal logo included in all packaging indicates that the products are prepared according to stringent Islamic requirements.
The halal industry is heading to a new level. It must continue vigorously to build its brand and reputation of its products. Leverage in the food and beverage industries is what they strive for by providing proper training and education for their employees to perfect their products. Many industries are required to practice and maintain good hygiene.
It is difficult to tell if the product is halal just by looking at it. That’s why a halal symbol usually accompanies a halal product on the package. Marketing needs some strategic planning for its products. It is the process required to develop and maintain a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities, set priorities, resources and strengthen operations to assure that employees are working toward common goals.
In conclusion, all great things come from a humble beginning, and that’s why this industry is increasing, and the demand for its products is high. Halal is for all. Adhering to the vision, it ensures that it brings joy and happiness to everyone and its ability to produce more; therefore, it just keeps getting better soon after.
Author: BRENDA LABOSO
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