Social media platforms have become really effective modes for reaching potential buyers. From Facebook Marketplace to Instagram’s “shop now” button, it has become truly easy to set up your business and sell from the comfort of your home. If you have been looking to integrate social media into your selling process, below are some techniques you can use to boost your sales:
Research on the best platform for your business. As a business owner, it is not possible to be active on every social media platform. You should narrow down to a few platforms that allow you to focus your efforts for the best returns. You can do this by identifying which platform is most popular for your audience. You can also determine your goals and select the best platform to help you achieve them.
Create engaging content that conveys to potential clients what your business is all about. Start by introducing your business then move to educate them about your product and why they should purchase. You can use videos, images, and e-flyers for this. Post authentic content regularly to engage your audience. This creates a community around your brand and ensures that your clients are up-to-date on any information regarding your business.
Engage influencers. These can be artists, photographers, etc. that have a large following of 10,000 followers or more. They have a strong community of fans that engage and trust what the influencers promote. This also personalizes the brand as people engage more with other people than businesses.
The above techniques will help you attract potential clients but it is up to you to establish trust and create good customer relationships to retain clients.
Author: Tracy Muthoni
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