• About
  • Contact Us
Wednesday, May 25, 2022
Fursa Africa
No Result
View All Result
  • Login
  • News
    DUKE OF EDINBURGH, PRINCE PHILIP DEAD AT 99

    DUKE OF EDINBURGH, PRINCE PHILIP DEAD AT 99

    Rest Well, Mama Sarah Obama

    Rest Well, Mama Sarah Obama

    EAST AFRICA NEW FEMALE LEADER! TANZANIA’S LATEST PRESIDENT!

    EAST AFRICA NEW FEMALE LEADER! TANZANIA’S LATEST PRESIDENT!

    The Bulldozer Succumbs

    The Bulldozer Succumbs

    It Rains Everywhere: Insurance Sector Bowing to Covid 19

    Nairobi Hospital Vs Jubilee Insurance Standoff Solved

    Diary of an EMS First Responder: THE CHILLY RESCUE

    Diary of an EMS First Responder: THE CHILLY RESCUE

    Trending Tags

    • Commentary
    • Featured
    • Event
    • Editorial
  • Politics
  • Business
  • World
  • Tech
  • Lifestyle
  • Entertainment
  • Grandpa Musings
  • Patawera
  • Sports
  • Live Score
  • News
    DUKE OF EDINBURGH, PRINCE PHILIP DEAD AT 99

    DUKE OF EDINBURGH, PRINCE PHILIP DEAD AT 99

    Rest Well, Mama Sarah Obama

    Rest Well, Mama Sarah Obama

    EAST AFRICA NEW FEMALE LEADER! TANZANIA’S LATEST PRESIDENT!

    EAST AFRICA NEW FEMALE LEADER! TANZANIA’S LATEST PRESIDENT!

    The Bulldozer Succumbs

    The Bulldozer Succumbs

    It Rains Everywhere: Insurance Sector Bowing to Covid 19

    Nairobi Hospital Vs Jubilee Insurance Standoff Solved

    Diary of an EMS First Responder: THE CHILLY RESCUE

    Diary of an EMS First Responder: THE CHILLY RESCUE

    Trending Tags

    • Commentary
    • Featured
    • Event
    • Editorial
  • Politics
  • Business
  • World
  • Tech
  • Lifestyle
  • Entertainment
  • Grandpa Musings
  • Patawera
  • Sports
  • Live Score
No Result
View All Result
Fursa Africa
No Result
View All Result
Home Business

Is Mitumba Business a Yay or Nay?

Fursaafrica by Fursaafrica
June 19, 2020
in Business
0 0
1
Is Mitumba Business a Yay or Nay?
0
SHARES
287
VIEWS
Share on FacebookShare on LinkedinShare on TwitterShare on Whatsapp

In my early 20’s I admired my neighbor who ran a second hand clothes business, commonly known in Kenya as ‘mitumba’ and the cream of the clothes as ‘camera’. I observed the business from its forming stages and it seemed to grow every year with her selection of clothes on display improving every time I checked. She specialized in kids and ladies’ clothes which attracted teenagers and campus students who knew they could get the latest trends from her outlet. I got very intrigued by the entire business. I approached her and she was kind enough to share her trade secrets, and here are some of them.

  1. Know your target market – Most people over-look this step, understand who and how you’re going to target your market. Develop a business plan and define your target audience. If you don’t understand who is going to be your client, it is going to be pretty hard for you to succeed in this business. The same is true of marketing. You can’t persuade a person to visit your business if you don’t know who they are and what they care about most.
  2. Location – Consider an area with high traffic since the more people walk-by or near the business most likely the more profitable it will be. If there is more traffic, people see your product and are drawn in to buy; then word of mouth will spread about the business thereby pulling more people.
  3. Marketing – Word-of-mouth marketing is the most valuable source of marketing. It is very effective in communicating interest as people trust those that they are familiar with. The use of social media is an affordable way of marketing and enables ones business to reach a wider audience.
  4. Customer’s retention – It is easier and less expensive to retain customers than to acquire them. This is important because once your customers know and trust you; there will be no need to spend resources trying to win them back to your product.
  5.  Product Sourcing – One needs a ‘good-eye ‘for the right bales for his/her clientele to keep the standards that they have set from the get go. This gives confidence to the buyers that they will find something they like at your shop. They can also place orders for items they think they would want and know that you will be able to meet or even exceed their expectations.
  6. Record Keeping – A business owner should manage records to ensure that the business profit is either ploughed back or used to grow the business. They should also avoid selling on credit. This is a common weakness with such businesses due to familiarity with the clientele.

The profit that Bree’s gets from the business is invested in chamas which has helped her secure loans and is in the process of constructing her own home.

READ ALSO

How to Invest With as Little as KSH. 5,000

Advantages of Hiring an SEO Firm

There is currently a ban on the import of second hand bales which is due to the COVID-19 pandemic; most second hand clothes are imported from China and Pakistan, considered to be the epicenter of the pandemic. It is our hope that the temporary ban will be lifted immediately the disease is under control.

A new entrant into the business should not be discouraged by this ban because they can get the already imported bales from the go–downs along Mombasa road and Industrial area.

Author: Brenda Laboso (Bree’s kids and ladies wear)

The Review

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe

Related Posts

How to Invest With as Little as KSH. 5,000
Business

How to Invest With as Little as KSH. 5,000

June 24, 2021
Advantages of Hiring an SEO Firm
Business

Advantages of Hiring an SEO Firm

June 21, 2021
HOW TO START A BUSINESS DURING A PANDEMIC?
Business

HOW TO START A BUSINESS DURING A PANDEMIC?

April 26, 2021
Advantages of House Hacking
Business

Advantages of House Hacking

April 20, 2021
HOW TO START A SUCCESSFUL SIDE HUSTLE WHILE EMPLOYED
Business

HOW TO START A SUCCESSFUL SIDE HUSTLE WHILE EMPLOYED

March 25, 2021
Huh, did you say Budgeting?
Business

Huh, did you say Budgeting?

Next Post
The Housing Recipe: Which One do you Prefer?

The Housing Recipe: Which One do you Prefer?

Comments 1

  1. Emmah Laboso says:
    2 years ago

    I like the way you guys are thinking beyond the box. Keep it up. The covid 19 should not be excuses of not working.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

POPULAR NEWS

HOW TO UPDATE DETAILS IN THE NEW HELB PORTAL

HOW TO UPDATE DETAILS IN THE NEW HELB PORTAL

February 5, 2021
“What you are is God’s gift to you, what you become is your gift to God” says Peninah of Nina’s Cuisines.

“What you are is God’s gift to you, what you become is your gift to God” says Peninah of Nina’s Cuisines.

Marriage in Crisis: Are you on a Firm Foundation?

Marriage in Crisis: Are you on a Firm Foundation?

June 9, 2020
Better Than Before: Re prioritizing Family During This Pandemic

Better Than Before: Re prioritizing Family During This Pandemic

June 27, 2020
Unemployed During This Pandemic? Follow Me.

Unemployed During This Pandemic? Follow Me.

June 17, 2020

EDITOR'S PICK

Is Mitumba Business a Yay or Nay?

Is Mitumba Business a Yay or Nay?

King’ori Muturi, 39 years old ~ currently the Founder and Convener at Haradali Africa

King’ori Muturi, 39 years old ~ currently the Founder and Convener at Haradali Africa

June 11, 2021
The Shujaa has fallen

The Shujaa has fallen

May 24, 2021
Rape in children

Rape in children

June 18, 2021

About

We are focused on talking about social, political, economic issues including business, technology,
investment, entrepreneurship, leadership, lifestyle, trade, globalization, poverty, environment,
and health-related matters.

Follow us

Categories

  • Blog
  • Business
  • Entertainment
  • Environment
  • Fashion
  • Food
  • Grandpa Musings
  • Health
  • Lifestyle
  • Music
  • News
  • Patawera
  • Politics
  • Sports
  • Startup Kings & Queens
  • Tech
  • World

Recent Posts

  • HOW TO PAY OFF DEBT USING DEBT SNOWBALL VS DEBT AVALANCHE
  • HOW TO ADULT TIPS
  • What do we know about LUPUS?
  • 3 MONEY RULES

Talk To Us

News – news@fursaafrica.com

Corporate- info@fursaafrica.com

Advertise- advertise@fursaafrica.com

Mobile-  +254735 649 821 | 0722 471 686

 

 

  • Advertise
  • Corporate Communications
  • News

© 2020 Fursa Africa Group - Maintained by Team Web Africa.

No Result
View All Result
  • News
  • Politics
  • Business
  • World
  • Tech
  • Lifestyle
  • Entertainment
  • Grandpa Musings
  • Patawera
  • Sports
  • Live Score

© 2020 Fursa Africa Group - Maintained by Team Web Africa.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In