Sony is a Japanese multinational conglomerate that has and continues to have the largest video game console business, the largest music entertainment business, and the second-largest video game publishing business.
Sony Interactive Entertainment grew out of a failed partnership with Nintendo, which started when Nintendo intended to use Sony technology to develop a new console. This new console used Compact disks, but a disagreement over licensing issues made Sony do the project on their own which introduced the PlayStation.
The PlayStation one is the one of bestselling video game console as it dominated the market, overtaking dominant market leaders Nintendo and accumulating 62% of the Video game console market. The PlayStation II sales blew the previous record by selling an astounding over 150 million units, the new console improved on the platform and allowed users to enjoy any video game publishers. A new console thereafter was announced as the PlayStation 3 which incorporated Blu Ray technology and allowed video game publishers to make games with high definition graphics to surpass the technology then. The PlayStation 3 was the worst-selling console Sony ever sold. However, despite slow sales, it managed to overtake the fiercest competitor the X- Box 360.
The PlayStation 4 was announced and launched in 2013 and has sold a few units shy of 80 million units. The PlayStation 4 retained the Blu Ray disc drive, some versions displayed in Ultra High Definition, and incorporated Virtual Reality Technology as well as gyroscopic controllers on PlayStation move.
The one thing gamers and video game aficionados wanted but no video console manufacturer would deliver was backward compatibility. This is the ability of a game from PlayStation2 to be played on a PlayStation4 which would delight fans. On blogs and gaming websites this was something that actual console customers wanted but no manufacturer could deliver. However, in April 2019 the fans discovered that Sony Interactive Electronics had finally listened.
Sony launched the PlayStation 5 on 12th June 2020 the specifications announced without being too technical proved that the developers of the console were taking the consoles to the next level. Then the announcement was made that games from previous consoles (PS 4) could be used, in summary, the console had backward compatibility. The most impressive fact is that in the development of the consoles 5th generation Sony consulted both game developers and gamers. It is apparent that on gaming platforms that the new console was going to have new games and was going to incorporate Virtual reality and cross-platform gaming on the network.
Photo credits: Sony Corporation
The real challenge as a game console manufacturer is to get game creators or publishers to create games that can utilize the hardware as well as software on the console for a superior gaming experience. Sony has a game publishing business unit that is currently working on famous game titles as well as new titles to maximize utility on the hardware. The sheer processing power and the cooling plan on the specification of the PlayStation5 will allow games demanding higher processing and graphics power.
It is believed that the first game on the new platform will be FIFA 21 which is developed by Electronic Arts, the game is typically launched mid-August but with social distancing, it remains to be seen when the console will go on sale. The new game is rumored to have in-game challenges as well as new interactive stages with better graphics and more realistic football experience. The incorporation of Virtual Assistant Referee in the game will help clarify off sides and good through passes.
All in all, Sony expects to start selling the game during the end of year holidays despite recently increasing production rate by 50%. Critics and video game fans expect the PlayStation 5 to be the best-selling console in 2020/ 2021 but only time will tell. What is your favorite video game?
Author: Sam Ndegwa, Engineering
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