The entertainment scene is slowly inching its way back to its former glory after the massive COVID 19 blow. Bar owners were granted the government’s green light to reopen entertainment joints after over three months of closure. Could we have learned to replicate the club scene ourselves so much that we just do not care much for clubs anymore? Why haven’t we felt the ‘hype‘ of clubs reopening?
Diageo (producer of Guinness) announced it would disburse $100 M to pub and bar owners. This support kitty will aid in the recovery of major hospitality centers, including Nairobi, Kampala, Dar es Salaam, New York, Shanghai, London, Mumbai, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Delhi, Bangalore, Sydney and beyond.
The initiative dubbed ‘RAISING THE BAR’ will be a two-year programme that commences in July 2020, and bar owners can apply to be part of this programme online.
Even amidst the pandemic, Kenyans devised new ways to ensure they had a good time. Supermarkets and takeaway liquor stores have been the go-to for many Kenyans. Most of these are quite pocket friendly. These ‘Cheap Thrills’ have been the appealing aspect for spirited Kenyans.
We have learned how to make our favorite cocktails and realized there are cheaper alternatives to our preferred beverage. I just found out, there’s a whole array of locally (and less expensive, of course) available coconut-flavored replica of its smoother expensive-ish equivalent. We have normalized going for game drives and carrying our ‘bubbly’ to relish as we revel in the Ngong Hills view.
We have made YouTube and our Bluetooth ‘dewice’ speakers our close companions. We even bought board games and installed interactive games on our mobile devices.
We learned to enjoy the sound of our hushed solicitudes…to ponder the frailty of life. We meditated! We took up short online courses. We looked up recipes to induce liveliness back to our neglected kitchens. We learned we can all bake banana bread (easiest recipe, EVER!).
We almost exhausted Netflix! We even forgot about the TGIF hashtags, a big, bold move for a people who lived for the weekend.
The question is: Will the entertainment industry be the same given the innovativeness of the cheap thrills?
All I’m saying: The pub and bar owners might have to try a bit harder to lure us back in.
But our treacherous beings could get sucked back in the ‘Party after party’ Kenyan norm faster than the blink of an eye. We will have to wait and see!
Fursa Africa Head of Entertainment
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